Modelling
Campbell's second private appearance came at age 7 in September 1977 when she was cast as a pupil to appear in a music video for Bob Marley's song "Is This Love?". In 1982, she appeared in another music video, this time as a rap singer for Culture Club's "I'll Tumble 4 Ya".
At age 15 and while still a student at the Italia Conti Academy, Campbell was spotted by Beth Boldt, a former Ford model and head of the Synchro music agency, while window-shopping in Covent Garden. Campbell soon opted to become a fulltime model, signing with Elite Model Management. Campbell started her career as a catwalk model and was quickly hired for various high-profile advertising campaigns, including Lee Jeans and Olympus Corporation, which introduced her to the American market. Campbell also completed campaigns for Ralph Lauren and François Nars. At age 15 in April 1986, Campbell appeared on the cover of Elle, replacing a model who had cancelled out of the appearance.
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